AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

You might have to wait a little longer for the show to start next time you’re at the movie theater. Traditionally, AMC plays trailers for other films before the start of the show. Now, they’re adding ...

The popular chain has announced a new advertising plan that will certainly make the moviegoing experience more annoying.

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

"AMC has no plan to introduce commercial advertising close to the start ... direct impact to their attendance.” Both AMC and NCM are expected to share revenues from the new pre-movie advertising ...

A few commercials and coming attractions before a movie begins are expected — however, soon enough, AMC Theatres will be delaying the start times of ... any direct impact to their attendance ...

Movie experts say theater-goers can expect an average of 20-to-30 minutes worth of promos during the pre-show.

“As far as its impact on AMC and the movie industry, if this is a short ... to pull forward and work around that because of the lead times of their productions to try to minimize the overall ...

Cinemagoers in Connecticut may see two start times for ... direct negative impact on our financial stability in an already so challenging environment... We, as an independent movie house, are ...