Lawmakers question whether the airline’s algorithmic ticket pricing crosses the line from customized to creepy.

In its earnings call earlier this month, Delta said that around 3% of domestic tickets sold this year have been priced by the ...

Delta Air Lines is using AI to set personalized ticket prices based on your booking history, loyalty status and browsing ...

Fast, efficient analysis of customers’ shopping and social media habits gives companies a leg up when it comes to dynamic ...

Delta is using AI to "personalize" the price you pay for airfare. Here's what that could mean for your next trip.

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the ...

The move has drawn big concerns about what the use of artificial intelligence for airline tickets really means.

According to Ars Technica, Delta Air Lines has confirmed that it’s piloting AI-driven pricing, which adjusts fares based on individual consumer data. While still in its early stages, the program may ...