This week, Sarah Harms started as Roku’s new vice president of advertising marketing. She will be responsible for executing marketing and measurement strategies across Roku’s entire ...

Discover how Roku's (NASDAQ: ROKU) Primetime Reach Guarantee reshapes TV advertising as it challenges top cable networks with wider primetime reach. Check out the short video to learn more ...

Roku ROKU and Comcast CMCSA are both active players in the fast-growing streaming market, each with a unique approach. Roku ...

Are you a print subscriber? Activate your account. By Robert Conner - 12 min 51 sec ago By Maggie Carpenter - 42 min 51 sec ago By Adrianne Pasquarelli - 42 min 51 sec ago By Garett Sloane - 42 ...

Roku leads the connected TV market, benefits from a network effect, and still has significant growth avenues. MercadoLibre ...

Roku’s ad-supported streaming business continued to deliver strong momentum in the first quarter of 2025, driven by its expanding platform scale and innovative advertising strategies.

Collier’s mandate, essentially, is to drive up viewing hours of free, ad-supported content on the Roku Channel (and, by extension, boost associated advertising revenue). In Q2, Roku gained 1.8 ...

In a report this spring, the Interactive Advertising Bureau said ... Dallas Lawrence, the company’s chief strategy officer and a former exec at Roku and Samba TV, told Deadline that Telly ...

Now today after its latest product launch, Roku’s marketing lead Jordan Rost shared ... own platform is the “primary” focus of its ads strategy. But last month’s misstep isn’t going ...

Roku’s ability to scale its advertising platform and expand its international presence will be pivotal. The company’s strategy to grow beyond hardware sales into recurring revenue streams from ...