Sydney Sweeney is turning heads and turning tides this fall! The Euphoria star isn’t just modeling for American Eagle’s Fall 2025 campaign — she’s stepping into the designer’s seat too. With the launch of her very own “Sydney Jean,

Sydney Sweeney stars in American Eagle’s Fall 2025 campaign, featuring comfortable, affordable denim. Sweeney also co-designed a pair of jeans for the collection, and an InStyle editor tried them before everyone else.

The actress and in-demand brand partner helped design the “Sydney Jean,” with 100 percent of net proceeds donated to Crisis Text Line, a free mental health support and crisis intervention phone line.