With the new mascot "Soar" the eagle, the 15-member AAC has officially rebranded as the "American Conference" and will ...

The American Athletic Conference is rebranding itself as, simply, the American Conference as part of a wide-ranging effort it ...

The American Athletic Conference is no more. In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more casually, the American. It also ...

The American Athletic Conference has changed its name to The American Conference, or simply The American, as part of a ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

The AAC is set to change its official name to the American Conference as part of a broader rebrand of the league.

Big 12 Turns Heads by Reportedly Rejecting AAC Program’s Lucrative $200 Mill Offer originally appeared on Athlon Sports. The ...

East Carolina Athletics has been a member of the AAC since 2014, after leaving Conference USA. Since it’s inception, AAC has ...

The American Athletic Conference, which includes the University of North Texas (and, formerly, SMU) is rebranding to the ...

Memphis basketball is still leading the way in the AAC's scheduling efforts. But South Florida and some others are stepping ...

The AAC also sent a letter to the “Autonomy 5” conferences asking to be considered part of the group, saying they provided the same amenities for players as the Power 5 leagues.