With the new mascot "Soar" the eagle, the 15-member AAC has officially rebranded as the "American Conference" and will ...

The AAC is set to change its official name to the American Conference as part of a broader rebrand of the league.

The American Athletic Conference is rebranding itself as, simply, the American Conference as part of a wide-ranging effort it ...

The American Athletic Conference is no more. In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more casually, the American. It also ...

Big 12 Turns Heads by Reportedly Rejecting AAC Program’s Lucrative $200 Mill Offer originally appeared on Athlon Sports. The ...

The American Athletic Conference has changed its name to The American Conference, or simply The American, as part of a ...

Tulane brought in a late addition to their quarterback competition that has been underway throughout the spring and summer.

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

East Carolina Athletics has been a member of the AAC since 2014, after leaving Conference USA. Since it’s inception, AAC has ...

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

The American Athletic Conference, which includes the University of North Texas (and, formerly, SMU) is rebranding to the ...