NASCAR fans have seen the sport's demographic shift in viewership on Amazon Prime Video as a 'big win' despite losing its older watchers in double digits.

L ove it or hate it, Amazon Prime is here to stay for yet another racing weekend, and its rise is impossible to ignore.

NASCAR’s viewership demographics have shifted since the Charlotte race following the broadcast transition from Fox to Prime Video.

We're two weeks into NASCAR on Prime Video, with three weeks left on a five-race package that's part of a new seven-year TV ...

As NASCAR heads to Mexico, fans protest Prime Video exclusivity, fearing tradition is lost in digital shift. Streaming ...

The NASCAR Cup Series comes to Michigan International Speedway this Sunday as they host the 2025 Firekeepers Casino 400.

NASCAR pulls into Michigan International Speedway this weekend with the FireKeepers Casino 400 NASCAR Cup Series race, plus ...

NASCAR has partnered with Amazon Prime Video to stream five Cup Series races, leading to mixed reactions from fans. A poll is being conducted to gauge fan sentiment toward the Prime Video partnership.

NASCAR fans have had various reactions to the newly revealed viewership numbers for the Cup Series race at Michigan International Speedway. The race received 1.

Michigan International Speedway is host to this weekend's NASCAR racing, which includes stand-alone days for ARCA on Friday ...

The NASCAR Cup Series at 2025 Michigan will air exclusively on Amazon Prime Video (free trial). Time: 2 p.m. ET ...

But there’s been a big change in 2025, as a handful of races aren’t on broadcast TV or cable – but rather streaming. Sunday’s ...