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Starbucks, Brian Niccol

Insider on MSN · 3d

Starbucks CEO Brian Niccol says price changes are a last resort in coffee chain turnaround

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.

Men's Journal on MSN · 2d

Starbucks Closing Up to 90 Locations Amid Major Change, CEO Brian Niccol Announces

Just a few weeks ago, Starbucks announced a significant overhaul is coming to over 1,000 of its stores by the end of the year as the beloved coffee chain looks to fulfill its promise as the "third place" after home and office.

Fast Company on MSN · 3d

Starbucks CEO Brian Niccol just put a positive spin on lagging sales. His pep talk may explain why the stock is up

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected. Investors appear to agree.

Starbucks to shut down all ‘Pick Up’ stores

Geekwire on MSN · 1d

Starbucks pioneered mobile ordering. Now the coffee giant is ditching pickup-only stores.

I stopped by one of Starbucks’ mobile-focused pickup-only locations in Seattle this week after the company announced that it was sunsetting the small-format stores.

USA Today · 1d

Starbucks to shut down all ‘Pick Up’ stores: See NY locations

"We found this format to be overly transactional and lacking the warmth and human connection that defines our brand."

Houston Chronicle on MSN · 1d

Starbucks to end Pick Up store program in 2026, affecting locations in Houston and IAH

Starbucks Pick Up stores were designed for grab-and-go mobile and online orders. The locations were typically smaller and did not have customer bathrooms or seating. There are about 90 Pick Up locations across more than 20 states,

3hon MSN

Starbucks CEO announces 'sunset' of entire line of stores. 3 are in Tennessee

Starbucks CEO Brian Niccol announced the company will be shuttering "Pick Up" locations across the country. Here's what to know in Tennessee.

5hon MSN

Starbucks abandons key strategy to embrace its past

Starbucks announced a major shift coming to its stores, and this unexpected decision might dissapoint customers.

3don MSN

Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?

The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...

How Brian Niccol Plans to ‘Build a Better Starbucks,’ Starting with a $500M Investment

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

7hon MSN

Jim Cramer on Starbucks: “I Think it Was a Very Positive Quarter”

Starbucks Corporation (NASDAQ:SBUX) is one of the stocks Jim Cramer shared his views on. Cramer said that he found the ...

NewsNation on MSN23h

Starbucks is phasing out an entire category of coffee shops: Will yours be affected?

We found this format to be overly transactional and lacking the warmth and human connection that defines our brand,” CEO ...

2don MSN

Starbucks CEO: The company was 'mismanaged for a couple years'—here's his plan to 'bounce back'

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's ...

2d

The high-protein trend is coming for your Starbucks order

Starbucks CEO Brian Niccol announced plans for the coffee giant to unveil protein cold foam as an optional topping by year's ...

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