Costco is not here for the anti-DEI rhetoric, pushback or bullying. In a recent BOD meeting they double downed on DEI. Let's explore what they said & what we can learn.

In a cultural back-and-forth that’s been defined largely by posturing, pandering, and threats, Costco is trying to stick to business. Branded is a weekly column devoted to the intersection of marketing,

Costco seems to be bucking the anti-DEI wave. Data suggests shareholders in the US still largely support diversity efforts amid vocal critics.

Costco’s defense of its DEI efforts holds valuable insights for companies navigating challenges to diversity, equity and inclusion programs.

Costco's efforts to double down on its DEI program has been met with criticism. Diddy’s Bodyguard, Intern and Producer Speak Out in New Peacock Doc Trailer: ‘I Didn’t Want to Be Around Him Unless There Was Cameras’ Josh Hall Blows Up at Christina Haack,