'We lost our obsession with sport': New Nike CEO outlines vision to turn around iconic brand
A Nike rebrand is not only imminent but necessary as the brand has "lost its obsession with sport," new CEO Elliott Hill said ...
Nike CEO says sneaker giant ‘lost its obsession with sport,’ vows to revive iconic brand
Nike’s new CEO Elliott Hill warned of short-term pain as the embattled sportswear seller works to revive tepid demand for its ...
Retail Dive2d
Nike CEO: Wholesale partners ‘feel we’ve turned our back on them’
Elliott Hill, who just took over the top spot in October, vowed a return to stronger relationships with its partners as sales ...
The Risky Strategy Behind Nike’s Massive Holiday Discounts
The sneaker giant’s new CEO is trying to clear out inventory, pressuring retailer partners.
Nike's Sales and Profits Top Estimates in New CEO's First Quarter
Nike topped analysts' estimates with its fiscal second-quarter results, its first since new CEO Elliott Hill took over in ...
Nike warns its turnaround will be a slog, after results beat expectations
Nike offered a muted forecast on Thursday, reversing gains in its shares made earlier in the day after the embattled ...
Nike's new CEO said the company messed up 3 key areas that he's trying to fix — and it's bad news for customers who like cheap stuff
CEO Elliott Hill said that Nike would rein in the number of promotional events and focus on five categories of sports ...