(Reuters) -Indian food and grocery delivery platform Zomato said on Thursday it will rename the company to "Eternal" and unveiled a new logo, a move that comes more than two years after it began using the new name internally.

Indian food delivery group Zomato plans to rename itself as Eternal in an effort to make a strategic shift as its quick-commerce unit, Blinkit, becomes a significant driver of growth.

Eternal is not a new name that Zomato had adopted suddenly, instead they first used the name when the company acquired quick-services application, Blinkit.

Zomato rebrands as "Eternal" to encompass major businesses, including Blinkit, District, and Hyperpure, signaling strategic growth shift.

Indian food and grocery delivery platform Zomato said on Thursday it will rename the company to "Eternal" and unveiled a new logo, a move that comes more than two years after it began using the new name internally.

"When we acquired Blinkit, we started using 'Eternal' internally to distinguish the company from the brand/app. Today, with Blinkit, we feel that something beyond Zomato is driving our future," Goyal said.

In a letter to shareholders, Deepinder Goyal said the company board has approved the name change, requesting shareholders to also support this change.