NIO launches the ET9 sedan and Firefly brand in Europe, facing EU tariffs but aiming to capture both budget and premium markets.

China's Nio on Sunday said it would launch its new Firefly electric vehicle brand in Europe early in the first half of 2025, betting that it would help the company overcome European Union tariffs.

Nio has officially launched its new firefly sub-brand at the recent Nio Day 2024, with the first model being offered simply called Firefly. The new electric vehicle (EV) will not only be sold in China,

Chinas Nio is preparing to launch its Firefly EV in Europe by early 2025, aiming to rival Mini and Smart. As the company expands its presence, its also addressing tariff challenges with innovative battery-swapping

Chinese electric vehicle (EV) marker Nio on Sunday announced plans to launch its Firefly cars in Europe in the first half of 2025. William Li, CEO of Nio, said the company will work with local partners on the sale and service of Firefly in European markets.

CHINESE electric car maker Nio started sales of its most expensive car as it seeks to double deliveries in 2025 and eventually become profitable. Read more at The Business Times.

Nio also unveiled a second sub-brand, Firefly, aimed at more budget-conscious drivers. Its only model in China, installed with nine airbags, will go up against BMW’s Mini or Mercedes’ Smart, with a pre-sale price starting from RMB148,800.

Nio unveiled a lower-cost brand named Firefly on Saturday that it touted as a rival to Mercedes' Smart and BMW's Mini in the Chinese electric vehicle maker's latest bid to broaden its customer base and boost sales.