Once Americans’ favorite snack and beverage producer, known for owning the brands of kids’ preferred chips and sodas that ...
The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001 ...
Sprite, for example, has always been the clear leader in the lemon-lime soda space. PepsiCo has tried various brands, but ...
Dr Pepper has passed Pepsi to become the number-two-selling soda in the United States.Pepsi has fallen into third place.Dr Pepper is trying to grow its brand by adding new flavors of its core product.
Coca‑Cola Energy: Coca‑Cola’s own energy drink in select markets (discontinued in the U.S.) PepsiCo and Coca-Cola have been ...
The 1990s were a golden age for corporate marketing wars. Few rivalries were as fierce—or as expensive—as the one between ...
The beverage delivers the taste of Pepsi with the addition of 3 grams of prebiotic fiber. PepsiCo launches the first-ever prebiotic cola in the traditional cola category. Designed to meet changing ...
Pepsi set out on an absolutely massive $500 million rebranding campaign dubbed "Project Blue." And it was about more than its ...
RESIDENTS of several communities in the hard-hit constituency of Westmoreland Eastern were grateful on Friday when a ...
Coca-Cola’s new AI-assisted holiday ads drew swift backlash from viewers missing the brand’s classic charm. The company says ...
What would you turn to if Diet Coke and Diet Pepsi disappeared? We taste-tested five diet cola alternatives to find the best ...