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Liverpool's new Adidas kit could feature iconic emblem as Reds to join exclusive club
Liverpool have signed a new multi-year deal with German sportswear giants Adidas.It's a move that many fans will be happy ...
Adidas sells off last Yeezy sneakers — as it braces for sales hit from Trump’s tariffs
Adidas CEO Bjorn Gulden warned that President Trump’s import tariffs could worsen inflation and force consumers to cut back ...
Adidas sells last pair of Yeezy sneakers, ends process of liquidating stock
Adidas has been trying to put the Yeezy affair behind it since antisemitic rants by Kanye West forced it to end the ...
Liverpool reason for Adidas switch clear with huge sum on offer but Nike era could end with bang
The ECHO's Liverpool FC correspondent Paul Gorst takes a closer look at what the new agreement with Adidas means for the club ...
Adidas sets cautious tone for 2025 outlook, flags tariff risk
Germany's Adidas forecast a lower than expected operating profit for 2025, anticipating sales growth will slow slightly from ...
RANKED: Where Liverpool’s blockbuster new £300m kit deal compares to Man United, Arsenal and more rivals
Liverpool’s new £300 million multi-year adidas kit deal is one of the most lucrative deals the Premier League has ever seen. The Reds and adidas have agreed a five year contract which begins ...