Eternal is not a new name that Zomato had adopted suddenly, instead they first used the name when the company acquired quick-services application, Blinkit.

The ultimate food stop, Zomato of Deepinder Goyal, gets approval to rebrand itself as 'Eternal'. New logo for the same gets unveiled.

The board of Zomato has approved the proposal to change the name of the company from ‘Zomato Limited’ to ‘Eternal Limited’.

CEO Goyal in a letter to shareholders said that his team started referring to Zomato as 'Eternal' after acquiring it. "Zomato is an accidental company. It was born out of a simple desire to serve, and over time, it became a business. And the journey has been nothing short of extraordinary," excerpts from his letter read.

(Reuters) -Indian food and grocery delivery platform Zomato said on Thursday it will rename the company to "Eternal" and unveiled a new logo, a move that comes more than two years after it began using the new name internally.

"When we acquired Blinkit, we started using 'Eternal' internally to distinguish the company from the brand/app. Today, with Blinkit, we feel that something beyond Zomato is driving our future," Goyal said.

In a letter to shareholders, Deepinder Goyal said the company board has approved the name change, requesting shareholders to also support this change.