“Luxury Defined,” in the most ironic sense the galaxy has ever known, is now “Luxury Restored,” in the real and incredible sense. Last September, Luke Aker ...

Last year, Luke Aker dropped the mic on funny Craigslist ads with a video for his 1996 Nissan Maxima packed with all the luxury, opulence, decadence and pretension of an early Infiniti commercial.

Selling a car on Craigslist can be a daunting proposition, but filmmaker Luke Akers got a lot more than he bargained for when he posted a video ad for his 1996 Nissan Maxima a few months ago. After ...

What he didn't expect was for the video to go completely viral—it's racked up nearly 2 million YouTube hits since its debut—and for Nissan to take notice. And by "take notice," we mean buy the car. As ...

As the digital age marketing mantra goes, your brand conversation is happening whether you’re a part of it or not. Last year, filmmaker Luke Aker wanted to sell his 1996 Nissan Maxima and decided to ...

Forbes contributors publish independent expert analyses and insights. I am grounded in autos but range broadly. This article is more than 10 years old. Throw almost anything clever into the internet ...

Remember those kids who kept their action figures in the box? The ones who slipped their holographic Charizard into a plastic sleeve before even breathing on it. Well, they’re grown now, and ...