Have you ever heard of a unitized pickup or seen a truckmaker advertise a model that way? Probably not, because Ford didn't have much use for the term after coming up with it 70-something years ago.

The launch of 5th generation F-series for the 1967 model year was going to be big for Ford Motor Co. Ford has seen tremendous growth in sales in the 4th generation and Ford wanted to see that growth ...

Unfettered design disappeared from the automotive world decades ago. Safety requirements, governmental regulations, and advances in aerodynamics have reduced what was once an artistic discipline into ...