OpenAI has held early talks to partner with The Trade Desk, a publicly traded ad tech company, to help the ChatGPT maker sell ...

The discussions come as OpenAI begins testing ads inside ChatGPT in the U.S., starting with logged-in adult users on the Free and Go tiers. The company is also reportedly speaking with media agencies, ...

Amazon is exploring offering technology to help other apps and sites sell ads in AI chatbots, according to two people who ...

While other industries are making their first steps toward AI integration, ad tech has been running an automation marathon for decades. This is a sector built on data, speed and scale: the perfect ...

Programmatic advertising requires serious real-time computing power. And that bandwidth consumption is only growing as AI takes on a bigger role in deal curation and, eventually, full campaign ...