Bad Bunny is still on top of the world even a month after headlining the Super Bowl LX halftime show. On Feb. 8, Bad Bunny's halftime show for the Super Bowl averaged 128.2 million viewers, according ...

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Originals is turning the spotlight back on its signature sneaker, the Superstar, with a cinematic Spring 2026 campaign that celebrates its cross-generational influence.

Today, adidas Originals announced an exciting new collaboration between global music sensation Bad Bunny and soccer icon Lionel Messi. The “Bad Bunny & Messi Collection” highlights the powerful ...

adidas Originals has teamed up with Austin-based sneaker boutique Kicking It to launch the “Live Music” Gazelle, a new sneaker that pays tribute to the city’s rich musical legacy and its title as the ...

Adidas Originals has united major names from across the cultural landscape for its “Superstar, the Original” campaign, per details shared with sister publication Marketing Dive. Produced by agency ...