Finding more in-game ad inventory is like hard mode compared to other digital channels. Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display ...

GameSpot may get a commission from retail offers. Roblox, the massive gaming platform that mostly caters to younger gamers, has announced the launch of "Rewarded Video" ads, an ad format that allows ...

Steam has officially banned games with ads from its platform in a new statement released this past weekend. Owned and operated by Valve, developers of such games as Half-Life, Team Fortress 2, and ...

In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of ...

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Greg Castro, the VP of global partnerships at Mobvista, offers a guide to creating effective - and fun - playable ads for your casual games. Casual games offer simple, accessible, and highly engaging ...

Fake mobile game ads have exploded in recent years, featuring deceptive gameplay and intentionally frustrating scenarios in a bid to snare a click. Deceptive games use ads for gameplay that doesn't ...

The streaming of NFL games provides a great chance to double dip. On one hand, the streaming company gets its subscription fees. On the other hand, the streaming company sells ads. For the pair of ...

Microsoft announced some significant changes for Xbox Game Pass today, headlined by a 50% price increase for Game Pass Ultimate, bringing it up to $30/month. But it may not be the last change for the ...

A change PlayStation 5 players noticed that caused promos for YouTube videos, game ads and patch information to display on PS5 game title screens was a bug, and it's being fixed, the company said late ...

Scopley’s hit mobile game Monopoly GO! is a great success story for the studio, as the game continues to capture audiences and strengthen its relationship with Hasbro, the owner of the Monopoly IP.

Google TV ads have been opening up to new content and product types, but a new “Dragon Age” ad is a great example of why the platform probably just should have stuck with content. For its first few ...