Black women can spend up to 4x more on haircare than women in other racial groups, with the average cost coming out to about 18% of their yearly income on products and upkeep alone. African Pride ...

Hey guys! I receive a lot of questions about what products I use to help me retain both length and moisture. I found the ...

Prepare to sport striking curls and attention-grabbing hairstyles on campus. This homecoming season, top hair care brand African Pride is heading to an HBCU near you. In collaboration with the ...

African Pride and The Darling Salon's NYFW runway show celebrated the regality of Black hair. Thanks to the help of African Pride hairstylist Robin D. Groover, you'll learn how to use hair gel like a ...