Pre-pandemic, Airbnb’s marketing strategy was primarily performance-driven, with much of the brand’s marketing budget dedicated to digital advertising.

Airbnb is aiming to use its advertising to “educate” people, rather than to directly drive sales, its CEO and founder Brian Chesky said on a call with investors overnight (13 February). Around the ...

Airbnb Inc. said its strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.

Understanding the intricacies of Airbnb’s advertising strategy is a good starting point for hosts looking to capitalize on the platform’s sprawling user base. With an emphasis on brand ...

Airbnb chief marketing officer Hiroki Asai told The Drum: “As Airbnb was growing, pre-pandemic, it was losing its differentiation. There were a lot of competing options for travelers out there ...

Airbnb's strong brand and first-mover advantage have driven high margins, but I expect these advantages to erode as ...

Airbnb is spending more on marketing and hiring as it prepares for the launch of new businesses in May to expand its revenue streams beyond home sharing. The San Francisco-based online marketplace ...

In the past, Airbnb had worked with award-winning agencies like TBWA/Chiat/Day and Wieden+Kennedy. Now, not only are the advertising and marketing creatives at the product development table, Asai ...

Airbnb claims its “very disciplined” approach to marketing over the past couple of years is paying off. “We continue to have a much lower level of marketing intensity than really anyone else in travel ...

Airbnb Experiences is a relaunch of a current product that looks to meet travelers on the ground, and is at the heart of the company’s latest marketing efforts. “Airbnb has always been about ...