The company is investing $200 million to $250 million toward launching new offerings on the Airbnb app.

Airbnb CEO Brian Chesky said people use the app once or twice a year. He wants to raise that to once or twice a week.

When Airbnb set out earlier this summer to create an Apple Watch application, it initially tried to simply port over its iOS app but quickly discovered this did not provide the best-possible user ...