Airbnb's growth strategy focuses on two key areas ... could limit the company's expansion potential in certain high-value urban markets. Will increased marketing spend and product development ...

Ramping up mobile strategy Airbnb has recently been ramping up its mobile and social media strategy, as seen with the redesign of its mobile Web site, featuring more user-friendly features for booking ...

Airbnb's rise to prominence represents the fairy tale ending ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous ...

Airbnb cut its performance marketing by $540.5m last year and is shifting its strategy to be PR- and brand-focused, according to the latest company reports. The online travel platform cut its brand ...

Bloomberg claimed that Expedia aims through its "marketing blitz" to "narrow the gap" with Airbnb. But Vrbo isn't anywhere close to Airbnb's scale, and in some ways — despite the new commercials ...

Micro-investing application Acorns is looking to expand the breadth of its reach through a partnership that will allow Airbnb to invest in its users. The partnership between the two companies, ...

Airbnb Inc . (NASDAQ:ABNB), the leading online marketplace for short-term lodging and experiences, finds itself at a critical juncture as it grapples with slowing growth in core markets while ...