The American Athletic Conference (AAC) is changing its name to "American Conference," or simply "American," as part of a rebranding effort. On Monday morning, several reports emerged that the league ...

In a way, every conference in college sports has been constantly rebranded over the last 15 years whether they wanted it or not. Multiple waves of realignment have redrawn maps and stratified power.

On Monday, the league formerly known as the American Athletic Conference rebranded itself as The American Conference, launching a modernization of its brand identity that marks a new era for the ...

The American Athletic Conference has rebranded to the American Conference, or simply, American. The rebranding includes a new tagline, "Built to Rise," and a brand ambassador, an eagle named "Soar." ...

An occasional series looking ahead to what USF will face in its American Conference schedule UAB vs. USF, October 31 at ...

The American Athletic Conference has announced a major rebrand that includes a new mascot. On Monday, the American Athletic Conference announced that its name has been formally changed to the ...

Rice, UT-San Antonio and North Texas fans: your conference didn't add any teams this year, but it did add an Eagle and drop a word. The American Athletic Conference has undergone significant changes ...