Increasingly, websites are evolving into ecommerce platforms. This shift alters the role of analytics platforms from simply being diagnostic tools or means for measuring page views to vital ...

Govinda, Senior Manager at Cognizant, has 15 years of expertise in SAP & Non-SAP Data Analytics, delivering innovative BI solutions. In today’s hyper-competitive business environment, timely, accurate ...

Alongside the app ecosystem changes that Apple is making in the European Union to comply with the Digital Markets Act, Apple has introduced new analytics information that's available to developers ...

The cloud is seen as a natural fit for compute-intensive analytics of all kinds -- including security -- but a new analyst report on that space sees Microsoft as the sole cloud giant mentioned among ...

GA4 is underreporting website traffic, according to multiple support threads. Real-time analytics remain accurate while historical data is affected. Google hasn't officially addressed the problem.

SEO professionals report a new “Analytics Advisor” chat interface in GA4. It appears to offer data analysis, report finding, and education features. Google hasn't published rollout details or help ...

Trading analytics have materially improved what desks can measure and act on. Consistent outcomes still depend on context, human judgment and data quality. The market is moving toward a connected ...