Every so often, an awesome high school tennis player comes along, creating a legacy and adding to the rich area tennis history. The past four years have belonged to Samantha Asch of Princeton Day ...

Every day we try to fit in. We may like to think we're individual but most of the time we don't actually want to stand out too much. It's this idea of conformity that the American social psychologist ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. One of the most famous experiments in social psychology took place in the early 1950s. Solomon Asch, a ...

Exactly what is the effect of the opinions of others on our own? In other words, how strong is the urge toward social conformity? The question is approached by means of some unusual experiments ...