As e-commerce evolves, augmented reality is playing a bigger part in the consumer world. So, what is it, and why is it relevant to e-commerce's evolution? As a social media strategist, my direct ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. When Canadian country singer Drew Gregory was looking to promote in January his new single "Stuck," ...

Snapchat has announced it will enable advertisers to create branded augmented-reality filters on the platform. The instant messaging app, which denounced its social media status earlier this year, has ...

If you've tried to post to your Instagram story or feed and noticed it no longer has all the usual filters, it’s not a glitch: Your Instagram filters really did disappear overnight. Filters are ...

Snapchat is launching “Sponsored AR Filters,” a new ad option that allows brands to target the social media app's 414 million daily active users via augmented reality filters. Brands now have the ...

As Snap’s creators begin to experiment with the company’s augmented reality Spectacles hardware, the company is delving deeper into juicing the capabilities of its Lens Studio to build augmented ...

Augmented reality first reached a mass audience by placing digital creatures and objects over real streets, parks, and landmarks through a smartphone screen. That breakthrough proved people were ...

Snapchat has come under scrutiny after a filter released on the app resembled face tattoos that are sacred to the Māori people, who are the indigenous people of New Zealand. Snapchat and augmented ...