Axe, the Unilever-owned men’s grooming range, is tapping into football fever with an ad that shows a Mexico fan getting ready ...

The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler approach to fragrance.

–This story first appeared on the Huffington Post. Pinterest, a social network dominated by women, just hired the man behind a series of infamously sexist advertisements to head its marketing. David ...

You know space tourism is becoming mainstream (passé, even) when ... you get an ad for men's toiletries, running during the Super Bowl, in which you can win a trip into space. "Leave a man. Come back ...

BBH Asia-Pacific conceptualised the campaign, whose creative strategy was to show that Axe Vice makes men so seductive that it ‘turns nice girls naughty’. Thus, each execution shows different Asian ...

Dial/Henkel is marketing a new scented body spray for young men--in direct competition with Axe. In order to carve out a new market based on psychographic qualities, the company has one weapon: ...

Greystripe has revealed some of the numbers from one of its recent iPhone advertising campaigns - a Flash game for shower gel-maker AXE that was embedded in Greystripe's network of iPhone games. The ...

Super Bowl 2026 ad review—the best and worst commercials At Super Bowl LX, advertisers tried to bring their A game. Here’s how they fared.

JAKARTA - Unilever's deodorant brand, Axe, has come up with a quirky through-the-line campaign to promote the launch of its improved Pulse body spray for men.