Ad agency D’Arcy Masius Benton & Bowles is being dethroned at Burger King. Though D’Arcy’s relationship with Burger King Corp. has been shaky in recent months, the ax appeared to fall Wednesday when ...
NEW YORK — In Burger King’s current marketing campaign, an MTV host, Dan Cortese, says, “I love this place,” as he mugs his way through rapid-cut ads pitching the fast-food chain’s new table service.
It isn`t easy going from total anonymity to being what some believe is the single most irritating human on television in the span of less than a year. But Dan Cortese is trying to adjust. He can tell ...
Ah, Burger King, known as much for gimmicks, rebranding and image-tinkering as much as the Whopper. Does anyone remember table service and BK TeeVee hosted by Dan Cortese? I'll take the shrimp basket ...