To launch the redesign, the car manufacturer released an article on its website delving into the history of the logo. BMW, which stands for the Bayerische Motoren Werke (Bavarian Motor Works), evolved ...

The company ditched the raised edges of its iconic interlocking rings logo – which debuted originally in 1969 and received a silvery redesign in 2005 – and went the trendy 2D route. To BMW's ...