The next BMW iX3 will not just be another electric SUV, it will be the first production BMW that treats a generative AI voice assistant as a core system rather than a bolt‑on gadget. By building its ...

We’ve been waiting for BMW’s next-gen voice assistant for a while now. The custom Alexa voice assistant for was initially announced in 2022, but progress has been slow in an attempt to build it around ...

Whether you’re ready for it or not, today’s cars are no longer just machines for getting from A to B. They’ve grown into rolling platforms of technology, smarter and more connected than ever. This ...

BWM is introducing its own digital voice agent, called BMW Intelligent Personal Assistant. The assistant enables communication with the vehicle, and like other voice assistants, is activated with a ...

Neue Klasse is BMW’s name for its new design language, but it also refers to reimagined cabin design and information layout, ...