Bacardi Rum is partnering with streetwear brand Nahmias and Grammy Award-winning producer Boi-1da to create a clothing line featuring embedded QR codes that link to an album by up-and-coming musicians ...

3 Interview: CIX Reflect on Their Latest EP, Memorable Moments With Fans, and Being a Part of the 4th Generation of K-Pop! BACARDÍ and Major Lazer will join forces to encourage fan participation - the ...

There is a viral trend underway where dancers execute hypnotic body rolls, hip isolations, and rhythmically sway to the infectious beats of Tyla’s “Water.” This isn’t just a fleeting moment in pop ...

Bacardi, the beverage manufacturer, is launching a record label of sorts that commissions songs from artists and will make them available as free MP3 downloads. The Bacardi Bat Project gets its name ...

Bacardi unveiled a new music- and dance-focused campaign ahead of summer with the tagline "Do What Moves You," according to news made available to Marketing Dive. The campaign features a 60-second ...

The BACARDÍ Rum sponsorship centers breakthrough artists shaping the future of music by presenting the MTV Push Performance of the Year category, in addition to staging a special edition MTV Live ...

Before you give the coasts too much credit as the epicenters of entertainment, Life Is Beautiful is back to remind us just how much Las Vegas has to offer. And while Rolling Stone is never far from ...

Bacardi is jumping on Instagram’s newly launched long-videos area, IGTV. The spirits brand is encouraging fans to “direct” a music video made for IGTV in real-time, by voting within Instagram Stories ...

Forbes contributors publish independent expert analyses and insights. Jeff Benjamin is a New York-based writer covering global pop music. Diplo, Anitta and Walshy Fire. Bacardí is putting its bets on ...

Earlier this month, BACARDÍ opened up a nationwide job search to recruit a "Minister of Rum" - someone who shares the brand's unique passion and spirit to help revolutionize the rum category - and ...

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