There is a viral trend underway where dancers execute hypnotic body rolls, hip isolations, and rhythmically sway to the infectious beats of Tyla’s “Water.” This isn’t just a fleeting moment in pop ...

Bacardi this week released a "Sound of Rum" video whose soundtrack consists only of a rhythmic assembly of drink-making sounds, according to details provided to Marketing Dive. Created by ...

Bacardi is jumping on Instagram’s newly launched long-videos area, IGTV. The spirits brand is encouraging fans to “direct” a music video made for IGTV in real-time, by voting within Instagram Stories ...

The BACARDÍ Rum sponsorship centers breakthrough artists shaping the future of music by presenting the MTV Push Performance of the Year category, in addition to staging a special edition MTV Live ...

Bacardi, the beverage manufacturer, is launching a record label of sorts that commissions songs from artists and will make them available as free MP3 downloads. The Bacardi Bat Project gets its name ...

BACARDÍ will debut custom Snapchat Lenses on June 22 and it will be available directly within the app for 24 hours. There are two unique Lenses created with the app’s dynamic 3D functionalities — each ...

Before you give the coasts too much credit as the epicenters of entertainment, Life Is Beautiful is back to remind us just how much Las Vegas has to offer. And while Rolling Stone is never far from ...

Earlier this month, BACARDÍ opened up a nationwide job search to recruit a "Minister of Rum" - someone who shares the brand's unique passion and spirit to help revolutionize the rum category - and ...

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