Catch Jesser's League Pass alternative broadcast in the NBA App for Pelicans-Warriors this Friday at 10 p.m. ET. Bailey Colon, for NBA.com The first instance that sparked YouTube sensation Jesser’s ...

Casting "Trapped Every Country On My Basketball Court," a Jesser video. Production states: "We need people who are from or have heritage to France, China, Canada and Russia who play basketball and ...

All my work learning who Jesser is, why he has 31 million subscribers on YouTube, and if he’s any good at basketball — at least as a serviceable piece in The Basketball Tournament — has been for ...

However, the NBA is not writing a check to every one of them. Some do it for the exposure, the content and the opportunities may emerge with the NBA’s blue-chip sponsors. Jesser, a sports influencer ...