Bernard Loomis, an influential toy marketer who, by turning advertisements for toys into children’s cartoon programming, was dubbed “the man who invented Saturday morning,” died of heart disease June ...

Bernard Loomis, who died June 2, was the marketing whiz behind Star Wars action figures, Hot Wheels, and a slew of products with tie-ins to cartoons, a form of marketing he pioneered, to the delight ...

“I can’t decide which one of you is more narcissistic” is a line from Dan Mirvish’s adaptation of Jules Feiffer’s comic strip “Bernard and Huey,” and it’s one of two pieces bits of dialogue — amidst a ...