Recent academic studies define brain rot as a state of reduced cognitive performance, poor concentration and mental fatigue ...

Is Gen Z finally logging off? Over the past few years, several studies have confirmed that Gen Z consumes more social media ...

Feel like too much low-quality screen time is making you … dumber? From focusing on your environment to ‘washing’ your brain, experts share tips on how to sharpen up and keep your mind fighting fit ...

The term brain rot was voted Oxford University Press’ word of the year in 2024, an unusual honor for a phrase that started as online slang. OUP defines it as the supposed deterioration of a person’s ...

A new index from health and nutrition brand JuicePlus+ has found Louisiana to be the second-most “brain-rotted” state in the ...

A new index maps 'brainrot' levels across US states, revealing which states have the most digital overstimulation. Where does ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you are parenting in 2025 and your kid owns a device, you might recognize this real-life convo as just ...

In the first half of 2025, she racked up over 55 million views on TikTok and 4 million likes, mostly from tweens glued to their cellphones. Not bad for an AI-generated cartoon ballerina with a ...

Skibidi toilet. Six seven. Tralalero tralala. Unc. Chopped. Aura. Sigma. Gyatt. Rizz. These slang words echo in the brains of educators, parents and older siblings. Middle schoolers today constantly ...

"Brain rot" refers to mindless, often absurd online content popular with kids and tweens, especially on TikTok and Roblox. A viral subgenre called "Italian brain rot" features surreal AI characters ...

Many of us have felt it, and now it’s official: “brain rot” is the Oxford dictionaries’ word of the year. Oxford University Press said Monday that the evocative phrase “gained new prominence in 2024,” ...