Discover how engineering aspirants should navigate college and domain choices in today's competitive job market.

Add Yahoo as a preferred source to see more of our stories on Google. hands opening a can of beans with a can opener - Kinga Krzeminska/Getty Images Generic canned food was a staple in my household ...

Add Yahoo as a preferred source to see more of our stories on Google. With weeks until Thanksgiving, a new agriculture report that compared prices of generic store brands and national name brand ...

Marketing leaders continually juggle between an increasingly complex list of marketing strategies and business priorities. It’s universally agreed that a stronger brand generates more revenue than a ...

At this year’s Advertising Week New York, one of the most important discussions revolved around the delicate balance between brand and performance marketing. As marketers, we’ve become increasingly ...

For the experiment, taste testers tried name brands and lower-cost lookalikes from Aldi. First up: crème-filled sandwich cookies. The first cookie got quick praise,"It tastes like an Oreo," a tester ...