Frozen treats marketer Blue Bunny’s new CEO—an animated blue bunny named Blu—has launched a revised brand positioning that offers to be consumers’ “partner in fun.” The concept is brought to life in a ...

BATON ROUGE, La. (WAFB) - Shelters and rescue organizations see a “jump” in rabbit returns after Easter once families realize adopting a furry friend can be a bigger commitment than expected. Wendy ...

Blue Bunny ice cream has enhanced its products and packaging and has also introduced a brand ambassador named Blu. To commemorate the comprehensive brand re-launch, Blu debuted in Blue Bunny's ...

Things are hopping in the product-testing department of frozen treats brand Blue Bunny. A year ago this month, Blue Bunny introduced its new CEO—an animated blue bunny named Blu—along with rabbit ...

Aside from inspiring many people to dye eggs, the Easter Bunny is also cited as responsible for many ill-fated rabbit adoptions this season. Although the Minnesota Companion Rabbit Society MCRS ...

LE MARS, Iowa | The Le Mars-based maker of Blue Bunny ice cream has reached back to the past for inspiration for a new logo and “mascot.” Wells Enterprises on Wednesday introduced “Blu,” which the Le ...

Tucked between the pastel eggs and lumpy bags of jelly beans, a real-life rabbit seems like an adorable addition to any Easter basket. But experts say people who approach rabbit adoption as just a ...