Ruchi Desai is a builder and proven zero-to-one founder who co-founded EIGHT, a light beer brand, with NFL Hall of Famer Troy Aikman. Today’s consumer is spoiled for choice—the pace of innovation has ...

Lessons from Kim Kardashian, Ryan Reynolds and more on a major consumer goods trend. There was a time when consumer goods companies paid musicians, athletes, and actors for endorsements, or to license ...