Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters. On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen ...
Border 2’s early buzz and box office success drew 100+ retail and corporate brands, including Google and ChatGPT, setting the ...
The Cinema Advertising Council, the trade association of cinema advertising companies that represent 82% of U.S. movie screens, unveiled the results of a research study conducted on behalf of its ...
Nationally Leading Cinema Advertising Network Fully Operational for All Advertisers NCM LLC will operate its business without disruption and serve the national, regional, and local businesses that ...
National CineMedia (NCM), the largest cinema advertising platform in the U.S., will announce a deal with Adelaide to bring attention transaction metrics to the cinema advertising industry.
Delivers more cinema advertising buying options as programmatic continues to grow in the premium video marketplace National CineMedia (NASDAQ: NCMI) (“NCM”), the largest cinema advertising platform in ...
When the pandemic struck cinema, advertising was the most affected media channel, down 80% of its 2019 ad revenue. The Drum reported in April that ad spend was expected to fully recover in 2025, and ...
A study conducted by Cologne University into the effectiveness of cinema advertising screened whilst audiences eat popcorn has found that the traditional treat not only distracts those sitting nearby ...
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