A new study looks at the impact of group conformity on task performance in various environments and leverages insights from cultural evolution, social learning, and social psychology to experimentally ...

What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

“It’s not surprising that in these studies people conformed, because…they’re being pulled in two directions, it’s authority, they might get in trouble or they want to be what’s called socially ...

At some point, everyone has done something weird to fit in. Maybe you have lied about your favorite guilty pleasure song to avoid public shame. Maybe you owned seven pairs of bell bottoms in the ’70s ...

Cultural traits — the information, beliefs, behaviors, customs, and practices that shape the character of a population — are influenced by conformity, the tendency to align with others, or ...

Behavioral conformity has been studied extensively and is commonly explained in terms of social pressure or impact. Surprisingly, however, recent research suggests that social factors may not be ...

In the Twilight Zone episode “Eye of the Beholder” by Rod Serling, a woman goes through surgery after surgery in order to try to achieve the beauty by which she is surrounded. Each surgery ends up as ...

At some point, everyone has done something weird to fit in. Maybe you have lied about what your favorite guilty pleasure song is to avoid public shame. Maybe you owned seven pairs of bell bottoms in ...

In the Twilight Zone episode “Eye of the Beholder” by Rod Serling, a woman goes through surgery after surgery in order to try to achieve the beauty by which she is surrounded. Each surgery ends up as ...