Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define opportunities and problems; generate, ...

Working in marketing, I always find it tricky to answer the question “So, what do you do?” in a way that makes sense to ‘normal’ people. The responses are an indictment of the identification ...

Retail marketing is defined by the range of promotional activities undertaken by a retailer. Major corporations, franchises and small independent businesses are retailer examples. Retailer success ...

According to the Direct Marketing Association, the industry trade group for direct marketing, the definition of direct marketing is: "an interactive process of addressable communication that uses one ...

There's a fair amount of confusion out there when it comes to the difference between marketing and branding. I know this because when I post criticisms of branding, I often get embroiled in ...

When was the last time you read a marketing textbook? It might not seem like a high priority, given the daily demands of life, work and a raging global pandemic. It is a worthwhile exercise, though. I ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...