Delta's new AI pricing system eliminates static airfares for personalized rates based on individual data, raising questions ...

Delta Air Lines sparked controversy this week when President Glen Hauenstein revealed that the company was planning to expand ...

American Airlines’ top executive blasted the use of artificial intelligence in setting air fares, calling the practice ...

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the ...

Lawmakers question whether the airline’s algorithmic ticket pricing crosses the line from customized to creepy.

After Delta’s recent announcement of plans to incorporate AI into pricing, opponents are concerned that data could be used ...

The move has drawn big concerns about what the use of artificial intelligence for airline tickets really means.

According to Ars Technica, Delta Air Lines has confirmed that it’s piloting AI-driven pricing, which adjusts fares based on individual consumer data. While still in its early stages, the program may ...