MCP allows brands to connect their artificial intelligence assistants to the business systems that matter the most, whether that’s a CRM, ad platforms, loyalty programs or, most critically, inventory.

Robert F. Kennedy Jr.'s supporters are eager to rein in direct-to-consumer pharmaceutical ads, claiming they mislead ...

The U.S. Food and Drug Administration (FDA) now requires TV and radio drug ads to be clearer and more direct. The new guidelines, which have been over 15 years in the making, are designed to end ...

Yes another warning on better advertising -- yet another smart argument missing the point. Today we have respected voices in the ad industry warning that the Coalition For Better Ads is only looking ...