Glossier is to become the first brand to sell via YouTube’s fledgling shoppable Shorts function, as part of YouTube’s shoppable expansion plans. Glossier debuts new No.1 Pencil on YouTube Shorts / ...
YouTube short-form content is exploding in 2024. But the platform’s long-form video viewing figures are also on the rise. Which format is better for building brands and fans? The Drum’s expert-led ...
After months of testing its TikTok competitor in India and a limited beta rollout in the states, YouTube is finally launching YouTube Shorts for everyone in the U.S. and the UK. So now you might be ...
YouTube launched the beta version of Shorts in India on Sept. 14, 2020, prompting some people to ask, “What is YouTube Shorts?” Then, YouTube rolled out Shorts in ...
With YouTube Shorts now reaching 2 billion monthly users and generating approximately 70 billion daily views, this rapidly growing format represents an untapped opportunity for many brands. When used ...
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