Scott Vincent Borba co-founded e.l.f. Cosmetics and built a multimillion-dollar brand, but said he never found fulfillment.

Scott Vincent Borba was an accomplished business leader, making millions after he co-founded e.l.f. Cosmetics. Then he left ...

The former businessman opened up about his religious journey in his first interview since officially becoming a Catholic ...

The former businessman opened up about his religious journey in his first interview since officially becoming a Catholic ...

Eyes, lips, face, hair.

OAKLAND, Calif., June 15, 2026--e.l.f. Brands, a part of e.l.f. Beauty (NYSE: ELF), inclusive of e.l.f. Cosmetics and e.l.f.

E.L.F. Beauty is diving into a brand-new category, introducing E.L.F. Hair. And it’s rolling out the six new products with a captivating spokescreature: Bigfoot himself. It turns out the shy guy just ...

A strong report wasn't enough to allay market worries.

From drugstore to high-end makeup, you can shop up to 50% off brands you love, including Laura Geller, Maybelline, L'Oreal, ...

“E.l.f.ino & schmarnes” features comedian Matt Rife and drag star Heidi N Closet as a legal duo rallying for accessible, high-quality beauty products. E.l.f. Cosmetics today (Aug. 11) launched a ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics announces today ‘Get Ready With Music, The Album,’ featuring a dynamic collective of emerging global artists with rich, multifaced identities. Each ...