Yahoo

Chevy's emotional holiday ad features a grandmother with Alzheimer's engaging in reminiscence therapy. Here's how it works.

Add Yahoo as a preferred source to see more of our stories on Google. A scene from Chevy's new holiday commercial. (Chevrolet via YouTube) (Chevrolet via YouTube) Get your tissues out: Chevy's new ...
New York Daily News

Chevy’s emotionally charged Alzheimer’s commercial sparks warmth — and heat – on social media

Chevrolet has struck an emotional chord with its latest holiday commercial, which depicts an elderly woman in the early stages of Alzheimer’s. Titled “A Holiday to Remember,” the five-minute spot ...
Yahoo

Video: Watch Chevrolet’s tear-inducing holiday ad about dementia, ‘A Holiday to Remember’

Add Yahoo as a preferred source to see more of our stories on Google. On Nov. 22, Chevrolet released a holiday ad partnered with the Alzheimer's Association about a grandmother struggling with ...
Ad Age

Watch Chevy’s holiday ad, featuring an emotional story about a woman with Alzheimer’s

The new ad products could be uncomfortable for brands in the short term, but beneficial for engaging consumers in the long term.
AOL

Chevy's emotional holiday ad features a grandmother with Alzheimer's engaging in reminiscence therapy. Here's how it works.

Get your tissues out: Chevy's new Christmas commercial is here, and it might make you weep. It will certainly teach you a bit about a therapy that may help patients with Alzheimer's disease and other ...