Jimmy: I am your host and your boss, Jimmy Fallon. I’d like to introduce you to our Chief Marketing Officer. Her résumé includes Head of Music and Entertainment Marketing for Pepsi, Chief Brand Officer at Uber, Chief Marketing Officer at Netflix and Chief Badass on The Real Housewives of Beverly Hills: Say hello to Bozoma! Saint! John!

We see Jimmy Fallon in Times Square. “Take a look around,” he says. “Businesses are fighting for your attention.” He goes on to say, “But now, marking is part of pop culture… One brilliant campaign can affect millions of people.

“It’s got everything I dreamt of in a show,” says The Tonight Show host Jimmy Fallon of his brainchild, On Brand With Jimmy Fallon, a competition series where 10 contestants work at his made-for-TV On Brand Agency. Each week, solo or in teams, they ...