In 1981, Essie Weingarten packed a suitcase full of nail polish and booked a flight to Las Vegas. She peddled her 12-piece polish collection door to door, or rather hotel salon to hotel salon, showing ...

A fresh manicure can take your mood from zero to 100, but the latest nail polish colors from Essie will make you feel like a straight-up princess. The brand is releasing six new Gel Couture shades ...

“It’s really a step forward to transform into a digitally augmented beauty company,” said Alanna Mcdonald, president of essie. In addition to the nail polish giant, Mcdonald is the president of ...

As the importance of virtual try-on continues to grow with the rise of e-commerce, nail brand Essie has partnered with ModiFace to create Essie on-hand, a virtual try-on salon that lets users test ...

It all started with a bottle of Essie nail polish in the shade L’Orangerie. Back in 2020, Shana Eichenberg, the creator behind the popular TikTok account Vintage Dusties, was trying to up her at-home ...

If you want a sophisticated Christmas manicure, this is definitely the nail polish for you. The glossy red hue is elegant and ...